WCCU named Diamond Award recipient amid record-breaking competition
Thursday, April 11, 2024
Westerly Community Credit Union is pleased to announce they were among 168 credit unions nationwide named as winners of prestigious Diamond Awards – the Marketing & Business Development Council’s annual marketing excellence competition.
WCCU received the following recognition: Brand Awareness for their year-long 75th Anniversary Campaign in 2023. The campaign included branch celebrations, $750 quarterly raffles, product specials, a Trip of Your Dreams giveaway, as well as a Random Acts of Kindness initiative with 480 ($10) Chamber gift cards given out to local businesses, police, fire departments, donation centers and people within the community.
The Marketing & Business Development Council of America’s Credit Unions also announced the list of all winners for its annual Diamond Awards, recognizing the best marketing campaigns in the credit union industry from the past year. Credit unions, advertising agencies, and associations submitted a record 1,451 submissions for the prestigious awards. In all, 168 organizations from 44 states and the District of Columbia were selected as winners.
“We are very proud to receive this prestigious award,” stated Stephen White, President/CEO of Westerly Community Credit Union. “This award recognizes our commitment to our staff, members and the communities we have served over the last 75 years and is a testament to the dedicated members of our team who put service above profits.”
"We are absolutely delighted to honor Westerly Community Credit Union and the other 167 winners with this level of recognition," said Lesli Bishop, Diamond Awards chair and Chief Marketing Officer at Family Savings Credit Union in Gadsden, Ala. "It's evident that these credit unions not only embody the spirit of the credit union movement but also propel it forward with their innovative approaches."
This year's Diamond Awards marked a milestone, celebrating 30 years of excellence in credit union marketing and setting a new record with over 350 awards distributed – underscoring the exceptional quality of marketing work being produced by credit unions nationwide.
About America’s Credit Unions
America’s Credit Unions is the unified voice for not-for-profit credit unions and their more than140 million members nationwide. America’s Credit Unions provides strong advocacy, resources and services to protect, empower and advance credit unions and the people and communities they serve. For more information about America’s Credit Union, visit AmericasCreditUnions.org.
About Councils:
Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development for executives while advocating for the overall success of the credit union movement. There are eight Councils with a network of more than 8,500 credit union professionals. For more information, visit cunacouncils.org.
About Westerly Community Credit Union:
The WCCU mantra, #WCCUCares, emphasizes their focus on caring about their members, their members’ financial success, and their community. Established in 1948, Westerly Community Credit Union is a local, full–service financial institution that currently serves over 22,000 members with lending and deposit products through convenient locations in Westerly, Richmond, Wakefield, Coventry, and online at www.westerlyccu.com. Recent WCCU awards: Westerly Sun’s 2023 Community Choice for Best Credit Union and Best Financial Planning Services; Southern RI 2023 Community Choice Awards for Best Credit Union; Southern RI 2023 Chamber Choice Awards “Spreadin’ the Love Giving Back Award”, as well as PBN’s Best Places to Work (2018, 2019, 2021, 2022 and 2023).
WCCU received the following recognition: Brand Awareness for their year-long 75th Anniversary Campaign in 2023. The campaign included branch celebrations, $750 quarterly raffles, product specials, a Trip of Your Dreams giveaway, as well as a Random Acts of Kindness initiative with 480 ($10) Chamber gift cards given out to local businesses, police, fire departments, donation centers and people within the community.
The Marketing & Business Development Council of America’s Credit Unions also announced the list of all winners for its annual Diamond Awards, recognizing the best marketing campaigns in the credit union industry from the past year. Credit unions, advertising agencies, and associations submitted a record 1,451 submissions for the prestigious awards. In all, 168 organizations from 44 states and the District of Columbia were selected as winners.
“We are very proud to receive this prestigious award,” stated Stephen White, President/CEO of Westerly Community Credit Union. “This award recognizes our commitment to our staff, members and the communities we have served over the last 75 years and is a testament to the dedicated members of our team who put service above profits.”
"We are absolutely delighted to honor Westerly Community Credit Union and the other 167 winners with this level of recognition," said Lesli Bishop, Diamond Awards chair and Chief Marketing Officer at Family Savings Credit Union in Gadsden, Ala. "It's evident that these credit unions not only embody the spirit of the credit union movement but also propel it forward with their innovative approaches."
This year's Diamond Awards marked a milestone, celebrating 30 years of excellence in credit union marketing and setting a new record with over 350 awards distributed – underscoring the exceptional quality of marketing work being produced by credit unions nationwide.
About America’s Credit Unions
America’s Credit Unions is the unified voice for not-for-profit credit unions and their more than140 million members nationwide. America’s Credit Unions provides strong advocacy, resources and services to protect, empower and advance credit unions and the people and communities they serve. For more information about America’s Credit Union, visit AmericasCreditUnions.org.
About Councils:
Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development for executives while advocating for the overall success of the credit union movement. There are eight Councils with a network of more than 8,500 credit union professionals. For more information, visit cunacouncils.org.
About Westerly Community Credit Union:
The WCCU mantra, #WCCUCares, emphasizes their focus on caring about their members, their members’ financial success, and their community. Established in 1948, Westerly Community Credit Union is a local, full–service financial institution that currently serves over 22,000 members with lending and deposit products through convenient locations in Westerly, Richmond, Wakefield, Coventry, and online at www.westerlyccu.com. Recent WCCU awards: Westerly Sun’s 2023 Community Choice for Best Credit Union and Best Financial Planning Services; Southern RI 2023 Community Choice Awards for Best Credit Union; Southern RI 2023 Chamber Choice Awards “Spreadin’ the Love Giving Back Award”, as well as PBN’s Best Places to Work (2018, 2019, 2021, 2022 and 2023).