Why it’s important to support small businesses

Why it’s important to support small businesses

Shopping local and supporting small businesses helps your community—and you.

Often-overlooked facts about small businesses

• Most American businesses (99.9%) are small.
• There are 33,185,550 small businesses in the United States.
• Small businesses employ 61.7 million Americans, totaling 46.4% of private-sector employees.
• From 1995 to 2021, small businesses created 17.3 million net new jobs, accounting for 62.7% of net jobs created during that time frame.
• Small businesses pay 39.4% of private-sector payroll.
• Small businesses generate 32.6% percent of known export value.

Reasons to support small businesses and shop locally

Chances are you know someone who owns or works for a small business. It’s nice to support a friend or family member’s small business when you can, but there are also other reasons to support small businesses and shop locally. These include:

Investing in your community: 

• Members of your community rely on income from their jobs with small businesses. Also, many small businesses support local charities and community projects, and tend to donate as much as 250% more than large nonprofits to local nonprofits and causes.²

Stimulating the local economy: 

• Unlike many big-box retailers that get tax breaks from local governments, small businesses don’t get those benefits.
• The tax revenue made through your purchases from small businesses supports the local government. Creating more jobs: Small businesses created the majority of net new jobs (17.3 million) between 1995 and 2021.³ 

Reducing your carbon footprint: 

• By going to nearby shops instead of out-of-town shopping malls, you can help reduce your environmental impact.

Supporting the American dream: 

• Help small-business owners achieve their goals, and they may end up inspiring you to pursue a dream you’ve put on hold 

Ways to support small businesses 

Whether a small business has one employee or 499, it provides important resources and employment opportunities for local residents. Small, local businesses are more likely to use local businesses too, ultimately supporting your community, your friends, neighbors, family members—and you! In addition to purchasing their goods and services, here are some ways to support small businesses:

Spread the word: 

• Tell friends and family members what you like about the business, why you support it—and why they should too.

Post online reviews:

• Describe what service you received or purchase you made, why you like it—and why you support the business. Consider sharing it on social media.

Share the business’s posts on social media: 

• If you like something a small business posts on social media, share it!Also consider sharing a review or post about the business that you or one of your friends made.

Tell them you appreciate them: 

• Telling the business owner or employees how much you like their products or services may make a big difference in their day—and could positively impact their next customer as well.

Buy gift cards: 

• You can help boost sales revenue and then spread your support to the business by giving gift cards to friends or family members.

Helping small businesses succeed strengthens local economies, creates new job opportunities—and sometimes leads to incredible growth. For example, consider the small beginnings Amazon, Google, Hewlett-Packard, and The Walt Disney Co.—and the impact they’ve made. With your help, a small business near you might change the future too.